PS3 Sale: Sony Announces $100 Off
Published July 9, 2007 in Gaming
By Ryan Parsons | Image property of Sony
When it became apparent that the PS3 was the biggest loser of the 2006 console war, Sony had to wonder where they went wrong. By attempting to seed the market with the Blu-ray player, Sony hoped to force gamers to pay the $600 price tag for a single console. The only problem was that gamers did not necessarily need the Blu-ray player -- probably the most expensive part of the console -- and found similar satisfaction in both the Xbox 360 ($399 for Premium) and the Wii ($249). When it came down to price, Sony couldn't compete.
PS3 Price Drop Coming to North America
Sony now hopes that giving the PS3 a $100 price cut (in North America) will boost sales. I don't know about you, but it seems like too little too late. Considering that most gamers who were once undecided on which console to get now have either a Wii or Xbox 360 (with HD DVD attachment no doubt), there is no room left on the shelf for a PS3.
Analysts have blamed PS3's poor sales on its uber-high price that had yet to decrease since its November release.
In May, Nintendo sold 338,000 Wiis in the U.S. and Canada, while Microsoft sold 155,000 Xbox 360s and Sony sold just 82,000 PS3s, according to the NPD group.
Since most film studios have gambled on Sony's PS3 to be the next hi-definition format after DVD (though HD DVD has had a better response), they, like the gamers, should also welcome the price drop. More PS3's out on the market means more instances of Blu-ray purchases.
Sony Computer Entertainment America topper Jack Tretton told Reuters that he expects the price cut to “double sales at a minimum.” Wow, an optimist.
With E3 about to dominate the gaming industry, Sony was given another reason to offer a discount on PS3s. Microsoft announced an extended-extended warranty for their Xbox 360s to remove all complaints before entering the convention and concentrating on the arrival of Halo 3. Sony, hoping to steal some of the console's thunder, announced this price cut.
Though the drop in price helps, the next issue with the Playstation brand is its fondness of quantity over quality. Though the systems boast that they offer more games, none offer anything exclusive or are as popular as Halo.
Microsoft, however, still isn't taking any chances. It has been suggested that tomorrow's press conference might feature Microsoft's reaction to Sony's price drop -- a price drop for Xbox 360s.
Stay tuned for updates.
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