The trick to scoring at the box office in 2007 is to get negative reviews in print. Like all summer tentpoles before it, Transformers made a killing over its six-day holiday in spite of bad press. Well, it wasn't all bad -- both Fred (review) and I (review) loved it.
Transformers Dominates the Box Office
Just when you thought record titles couldn't get any longer, it turns out that Transformers scored the best seven-day showing for a nonsequel. It's a reach, I know, but still a record.
The film took in an estimated $152.5 million domestically during the six-day holiday (plus early showings). Thanks to a strong international opening at $93.6 million, the worldwide cume for Transformers now stands in at $246.1 million. That's right folks, Paramount has already made their money back and then some.
With numbers this strong, it comes as no surprise that both Paramount and Michael Bay are already contemplating a sequel. It just so happens that the studio is also in desparate need of a new live-action franchise, so there you go.
Transformers wasn't the only film to score during the box office-slumping holiday. Disney/Pixar's Ratatouille experienced a 38% drop to take in another $29 million over the weekend; bringing its total take to a healthy $109.5 million. I got my parents to see the latest CG animation this weekend and they seem to agree with the critics -- this Pixar creation reminds us that CG animations can still be great films.
Live Free and Die Hard is still trucking on with $17.4 million over the weekend. Even with the 48% dip, the film is closing in on the $100 million mark with $84.1M.
License to Wed, a new release for the Fourth of July holiday, brought in $17.8 million. Considering that the film sucks and had to take on some serious competition, I must admit that I am impressed the Robin Williams comedy earned even that. Warner Bros., however, did expect earnings such as this, making me wonder if they are not only optimists but realists.