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Underdog's Super Pet Contest

Published May 14, 2007 in Movie News
By Ryan Parsons | Image property of Walt Disney Pictures and myself.
Underdog Poster Underdog
Disney has a new promotion going on for their upcoming live-action adaptation of Underdog and I figured it would be a sin not to put my own dog into play.

Underdog Super Pet Contest


Does your dog have superhuman powers like Underdog? Is he super cute? Is she super tricky? If so, enter them in the “Underdog Super Pet Contest” on Disney.com and you can win a trip to the world premiere with your dog, and have them appear in Walt Disney Pictures’ movie Underdog, in theaters August 3.

To enter, go to www.disney.com/UnderdogContest and submit a video or photo of your dog doing something super – from looking super sharp to attempting a super trick or feat. The contest began on May 10 and will end on June 1, when ten videos and ten images will be chosen as finalists by the filmmakers on the basis of super creativity and uniqueness.

Movie fans everywhere will have the opportunity to visit the contest site and vote for the finalists between June 8-14, with the top two most popular recipients in each category winning a trip to the Underdog world premiere in Los Angeles, CA.

In addition to a trip to the world premiere, an unlimited number of entries will appear in the film’s end credits, allowing selected participants to see his or her dog in a movie theater on the big screen.


Meadow Meadow (as a puppy)

Meadow Meadow (a little older)


Meadow Meadow

Meadow Meadow (sleepy)

“It’s a special opportunity to give the public a chance to own a piece of the film. This contest with Disney.com takes advantage of what the Internet has to offer – it empowers families to submit user-generated content that can be part of a collective shared experience,” said Jim Gallagher, President of Marketing at Walt Disney Studios Marketing. “There’s no better payoff than to be surprised at the end of the movie and see your favorite four-legged friend on the big screen.”

In conjunction with the launch of contest voting, Disney.com will debut the Underdog payoff trailer online, which will also be in theaters with Pirates of the Caribbean: At Worlds End on May 25. At Disney.com fans will be able to visit the official Underdog Channel in Disney XD, a highly interactive broadband experience within the new Disney.com. They will be able to vote for their favorite contest finalists, watch the new trailer, play games, and chat with pre-set Underdog-themed phrases such as “There's no need to fear! Underdog is here!” Disney XD members who are fans of “man’s best friend” can also leave special Underdog virtual stickers on their friends’ channels.

Before you ask, yes, Meadow is part Pit Bull -- but 100% angel (if you're nice to her). Though I love her to death, I don't know if she can compete with this dog.

Underdog opens to theatres on August 3rd.

For artwork, trailer, synopsis and more movie info, go to the Underdog Movie Page.

Stay tuned for updates.


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Ryan Parsons
Sources: Image property of Walt Disney Pictures and myself.
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