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Spider-Man 3 Dips But Easily Holds On

Published May 13, 2007 in Box Office
By Ryan Parsons | Image property of Columbia Pictures, Variety.
Spider-Man 3 Spider-Man 3
With no major tentpole to give Sony any grief, Spider-Man 3 was able to remain on top during its second weekend -- even with its huge drop.

Spider-Man 3 Holds On for a Second Weekend

Spider-Man 3 dipped a whopping 60% during its second North American frame after having a record breaking opening. Even though the drop was huge, it was in line with expectations and still helped rank in another $60 million; pushing the film passed the $240 million mark domestically.

"When you consider how huge our opening was, and the terrific midnight and late shows we had, (this drop) is realistic," said Rory Bruer, Sony distribution topper.

Though domestic is usually where it's at, the third Spider-Man installment was able to bring in another $85.5 million from international markets to bring the film's total take worldwide to $622 million.

Sure, 60% may have been expected, but the previous record holder for biggest ever domestic opening, Pirates of the Caribbean: Dead Man's Chest, dropped 54% in its second weekend last year.

Could negative reviews have had something to do with Spidey's bigger drop? Probably.

Next week Sony will be forced to take on DreamWorks' Shrek the Third, the first tentpole to give Spidey any real competition. After that comes At Worlds End, which should spell g-a-m-e o-v-e-r for Spider-Man 3's box office run.

For trailers, reviews, clips, and other media, check out the Spider-Man 3 Movie Page.

Stay tuned for updates.

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Compiled By (Sources)
Ryan Parsons
Sources: Image property of Columbia Pictures, Variety.

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