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Clooney's New Brand Is Crisis

Published April 23, 2007 in Casting Update
By Ryan Parsons | Image property of respective holders, Variety.
George Clooney George Clooney
Like a chick unwilling to go far from the nest, George Clooney is sticking close to Warner Bros. with his Smoke House shingle.

Clooney for Our Brand is Crisis


Warner Bros. Pictures has acquired the rights to Rachel Boynton's political documentary Our Brand Is Crisis. The remake has been setup with George Clooney's Smoke House banner with British scribe Peter Straughan set to adapt.

Like all Smoke House projects, Our Brand Is Crisis is both a potential directing and starring vehicle for Clooney.

Crisis is a behind-the-scenes look at the Bolivian presidential election of 2002, when candidate Gonzalo Sanchez de Lozada (aka Goni) hired James Carville's Washington, D.C.-based political consulting firm Greenberg Quinlan Rosner to help him win. Goni's poll numbers were dismal, with Bolivians accusing him of being too closely aligned with U.S. interests.

Carvill gave Goni a victory thanks to the use of sloganeering and smear tactics -- popular strategies applied in the US. As expected, Goni turned out to be a horrid leader and was forced to resign.



Warner Bros. hopes to reimagine Boynton's lesson about the dangers of 'exporting' American democracy into a dark comedy.

Smoke House is currently busy lensing Leatherheads, a film that Clooney is directing and starring in. You can next see the actor in Ocean's 13.

Stay tuned for updates.


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Ryan Parsons
Sources: Image property of respective holders, Variety.
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