By Ryan Parsons | Image property of Warner Bros, Variety.
I saw 300 a second time this weekend thanks to a visit to an IMAX theatre. Yes, the film looks great on the giant format, but I must admit that it is hard to catch all the action with a screen that size. Then again, there is something impressive about a nipple the size of my body.
More importantly, as I left the theatre on Friday I noticed one thing - lines. Showings of 300 were already selling out, an impressive feat considering that it was the film's second weekend. Just from what I saw, I had figured 300 to rake in another $40-$50 for its second weekend. It didn't come close to this window, but it still finished strong and at number one with $31.1 during its second bow.
2nd Weekend Box Office: 300
Ticket sales dropped 56% for 300 during its second weekend due most in part to St. Patrick's Day drinking and the NCAA tourney. Even with the er, competition, 300 was still able to raise its two-frame cume to a Spartan-sized $127.4 million. Not too shabby for a film with a $60 million budget.
Wild Hogs has yet to shut off the cruise control and came in at number two with $18.8 million over the weekend. Another strong weekend brings the film's three-week total to a satisfying $103.9 million.
Though Premonition got absolutely panned by the critics, the film still took advantage of a strong female audience to take in $18 million. Expect major drops on box office receipts for Premonition from this point out.
Historically, 300 Spartans lasted three days against the invading Persians. Can 300 last three weeks as the box office champ?