Trailer mash-ups are always fun and Paramount plans to make a marketing ploy out of them. With the help of Eyespot, Paramount will allow users to create trailer mash-ups for their yet-to-be-released films starting with Shooter.
Paramount's Trailer Mash-Ups
Eyespot Corp. today announced a new partnership with Paramount Pictures that will allow film fans to create their own “movie trailer mash-ups” by mixing the studio’s exclusive film footage using Eyespot.com’s online video editing technology. The announcement marks the first time Paramount has allowed users to play editor and create video mash-ups with its yet-to-be-released films.
Beginning with the upcoming action thriller, Shooter, starring Mark Wahlberg, an online contest announced today invites users into the “virtual” editing suite to create a customized trailer for the film by utilizing the simple-to-use editing tools on Eyespot.com – and rewards the creator of the best trailer with an Xbox 360.
“I love the idea of fans using their creativity and talent to interact with my films in unique and innovative ways,” said “Shooter” director Antoine Fuqua. “By allowing people to jump inside the story and use their creativity to interact with the film, mash-ups represent a cool and progressive way to connect with audiences.”
Using Eyespot’s easy-to-use online and mobile applications, fans can create their own videos with upcoming feature titles. Fans can mix the studio’s exclusive film footage and sound track, as well as their own content.
“We invite the community to collaborate in Paramount and Eyespot’s online studio. This is a terrific new place for anyone with an eye for movies and a love for film. With the footage, music and effects provided by Paramount, coupled with our simple-to-use video editing capabilities, users can easily get into the online video mix,” said David Todd, VP of Marketing and Content of Eyespot Corp. “Show us your best work and be judged by your peers.”
Eyespot’s intuitive editing tools, combined with a rich catalogue of user-generated content available to the public, and a growing user-base allow anyone to create their own short film. For the Shooter promotion, Paramount will allow creators to choose from more than 20 exclusive film clips, as well as the official promotional trailer, sound effects, still photos, movie dialogue and music from the movie’s original score. Contestants can also upload personal music, photo, and video clips to mix in with studio content and enhance the already dynamic offering. Once mixed, the users’ short films can be shared via social networks, mobile phones or other online video sites.
“This represents an exciting step towards engaging the online community in a three-dimensional way. We see an untapped opportunity for viral promotion of our film through video mash-up and mobile campaigns leveraging user-generated content,” says Amy Powell, Senior Vice President of Interactive Marketing at Paramount. “It allows users to engage our properties across theatrical, home entertainment, VOD, and television releases. Our partnership with Eyespot, which begins with this Shooter promotion, signals a start to putting some creative control in the users’ hands.”
Throughout the Shooter contest, Eyespot members can watch submitted mash-ups and cast their vote online for the most artistic and creative film. At the completion of the contest, the user with the highest ranking Shooter video will win a prize package including an Xbox 360 Console and three video games: Call of Duty 3, Gears of War and Tom Clancy's Rainbow Six Vegas. Four runner-ups will receive official Shooter materials autographed by Mark Wahlberg.
Give it a whirl by checking out this link: http://www.eyespot.com/promotion/paramount/shooter/
For some more Shooter fun, check out the online game.
Stay tuned for updates.