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Holy Amazing 3D Posters!

Published February 13, 2007 in Entertainment
By Ryan Parsons | Image property of respected holders.
XYZ RGB Poster One 3D Example
While George Lucas and James Cameron continue to work on making 3-D projectors the standard medium for their films, somebody has jumped the gun and created 3D, wait for it, posters!

Amazing 3D Posters

Though I thought we'd be in Back to the Future 2 before seeing anything like this, XYZ RGB has figured out how to put eight seconds (eight seconds!) of video into a single three-dimensional poster. Here is a snippet on the technology from PosterWire:

The film industry is the first target for what XYZ RGB bills as the next-generation movie poster. The company can place a short clip right in the poster, giving people a chance to view a scene without going into the theatre.

The technology is turning heads around the world. When he heard about it, Titanic director James Cameron couldn’t believe the 3-D posters were possible.

“He said to me, ‘if you have discovered imbedded video in plastic, you have discovered the holy grail of advertising,’” said Jan-Erik Nyhuus, vice-president of business development for XYZ RGB Inc.

Demonstration video is available to show off the new holographic posters that will hopefully hit theatres sooner than later. For all of the video links, head on over to AICN.

Stay tuned for updates.

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Ryan Parsons
Sources: Image property of respected holders.

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