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Inception Scores Big

Published July 19, 2010 in Box Office
By Ryan Parsons | Image property of Warner Bros, Variety
Inception PosterInception
Hopefully Hollywood takes note, as Inception has once again proven that non-franchise, non-sequel films (that are completely original) can still make a killing at the box office.

Box Office Champ: Inception


Warner Bros has got to be celebrating, as Christopher Nolan's Inception took in an estimated $60.4 million over the weekend. Who isn't happy, however, is Disney, who saw their Sorcerer's Apprentice get squashed during its opening bow with a minimal $24.5 million over the five-day.

While Warner Bros. didn't know which way Inception would go, tracking for the film saw a steady rise leading up to its theatrical release. Film played strong with those under the age of 35, with 56% of that audience being dudes. Warner Bros. is hoping to curb the male majority by releasing TV spots that focus on the more romantic elements of the film.

Inception scored an overall B+ CinemaScore rating, but the film's core demo gave it a slight upgrade.

I for one loved the film and continue to hope that it shows some serious legs in the coming weeks.



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Ryan Parsons
Sources: Image property of Warner Bros, Variety
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