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Breaking Bad Gets Cool Billboards

Published January 26, 2010 in Television
By Ryan Parsons | Image property of AMC
Gritty, dirty and sometimes a bit slow, I can't help but love AMC's Breaking Bad. Think Weeds, but without the glamour. The only thing that has me down on the show is the fact that AMC doesn't list it on OnDemand anymore. (sigh) Hopefully they bring it back for the show's upcoming third season.

To get the marketing in gear, AMC has posted some billboards on Times Square.

Breaking Bad's Times Square Billboards

A different sort of “White House” resident will be getting some play in Times Square this month, even though a controversial outerwear advertisement in which a certain Leader of the Free World was featured is due to be taken down. Its replacement - a new and edgy ad from AMC – features Walt White, the chemistry teacher turned drug kingpin from the network’s Emmy Award-winning series “Breaking Bad,” the third season of which premieres on Sunday, March 21 at 10pm.

Decked out in black jacket against the backdrop of the Great Wall of China, series star Bryan Cranston dresses things up with the latest in gas mask headgear, the most critical accoutrement in the drug-making biz. The tag line on AMC’s version, "Getting Away With It Since 2008," references the first season the series debuted.

Breaking BadBreaking Bad

“‘Breaking Bad’s’ Walt White is Mr. Smith, but he doesn’t exactly go to Washington. He’s taken a wrong turn along the way and turned in to Scarface.” says Charlie Collier, President of AMC. “This was an irresistible opportunity to get attention for an incredibly critically acclaimed and award winning series."

Breaking Bad returns on March 21st on AMC.

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Ryan Parsons
Sources: Image property of AMC

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