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Warner Bros. Launches DC Entertainment

Published September 10, 2009 in Movie News
By Ryan Parsons | Image property of respective holders, Variety

Taking a lesson from Disney, who decided to purchase the entire Marvel library for $4 billion, Warner Bros. has gone forward and created DC Entertainment. As you might have guessed, this specialized studio will focus on DC Comics and its library of characters.

Warner Bros Teams With DC Comics

Considering that Warner Bros. has already proven their ability (repeatedly) to adapt DC properties, I couldn't be happier with their decision to create a specialized arm to handle the comics. In order to efficiently work at adapting DC properties into movies, TV shows, and digital properties, Warner Bros' final answer was to reboot the comicbook publisher as DC Entertainment; which sounds a whole lot like Marvel Entertainment, but whatever. The branch will be run by Warner Bros veteran Diane Nelson.

"It's no secret that DC has a myriad of rich and untapped possibilities from its deep library of iconic and lesser-known characters," said Alan Horn, Warner Bros. Entertainment prexy and chief operating officer. "The formation of DC Entertainment will help us bring more DC properties across additional platforms to fans around the world."

As part of the overhaul, Paul Levitz will step down as president of DC Comics and take on a new post as writer, contributing editor and consultant for DC Entertainment. Warner Bros. is happy to have him sticking around, considering that he is credited to having written Batman, Wonder Woman and Superman comicbooks in the past. He's fine with his change of position also.

"After so many roles at DC, it's exciting to look forward to focusing on my writing and being able to remain a part of the company I love as it grows into its next stage," said Levitz.

While I opened this update with an acknowledgment that Disney bought Marvel first, it should be noted that Warner Bros. has been working towards this for the past two years. I guess Disney doesn't sit around and twittle their thumbs as long as Warner Bros does. A theory, probably wrong.

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Ryan Parsons
Sources: Image property of respective holders, Variety

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