By Ryan Parsons | Image property of respective holders, Variety
The Imaginarium of Doctor Parnassus
Now this is strange. Though the trailer for The Imaginarium of Doctor Parnassus is filled with critical acclaim, Canadian distributor, E1 Entertainment, has declared a review embargo until the film's opening day, set for September 10th.
Doctor Parnassus Gets Embargo
Well, I guess a review embargo is better than the recent trend of placing embargos on actual films. There are two reasons to consider the review embargo on The Imaginarium of Doctor Parnassus strange. First off, the film already played during the Cannes Film Festival back in May, and (favorable) reviews were posted then. While more favorable reviews would only amp up the film's buzz, placing an embargo on journalists might kill any momentum the film has in terms of pulling in (substantial) moviegoers. Then again, Doctor Parnassus is Heath Ledger's last film, so that alone will carry some draw.
E1 Entertainment isn't backing off either, as they have laid down strict guidelines on when to post. What does this mean? Well, for one, expect a lot of 'unofficial' reviews during the course of TIFF.
The Imaginarium of Doctor Parnassus opens to theatres some time in 2009.