While Inglourious Basterds might not have had the response TWC hoped at Cannes, the film still debuted as Quentin Tarantino's best.
Inglourious Basterds Wins Box Office
Basterds opened to an impressive $37.6 million domestically and $27.1 million more overseas. Seeing that The Weinstein Company is hoping to make a franchise off the film with both a prequel and sequel, they couldn't be happier.
The film owed much of its success to marketing. Though a majority of the film is subtitled, the trailers convinced audiences that Brad Pitt was the centerpiece to the story. He kind of is, and kind of isn't. Using his face to win over the domestic audiences, the film also sported a strong international cast to bring in moviegoers abroad.
Though Basterds stole a good chunk of the male demographic, Sony's District 9 was still able to hold strong and come in at number two at the box office with $18.9 million. The film might have dropped 49% in its second frame, a lot of that can be blamed on Basterds.
Thanks most in part to Basterds and District 9, the box office was up 29% over the same frame last year.