By Ryan Parsons | Image property of 20th Century Fox, Variety
Ice Age: Dawn of the Dinosaurs
I have to admit, the first review for Ice Age: Dawn of the Dinosaurs somewhat surprises me. It is rare to see an animated franchise do well in the later films -- ask Disney about all their direct to DVDs -- and I originally saw this third installment from BluSky as an easy buck for Fox.
Not true! According to the first report (I've seen), Fox has proven that third time's a charm.
Ice Age: Dawn of the Dinosaurs Gets First Review
Variety has posted their review for Ice Age: Dawn of the Dinosaurs and it's incredibly positive; especially in reference to the film's use of the 3D medium.
With appreciably greater emphasis on action than its predecessors, and clever use of 3-D trickery to enhance storytelling as well as offer spectacle, "Ice Age: Dawn of the Dinosaurs" could prove the third time really is the charm by expanding an already sizable audience for a popular toon franchise. Fox may have taken a risk by positioning this latest series entry in the middle of summer season -- both "Ice Age" (2002) and "Ice Age: The Meltdown" (2006) were March releases -- but the gamble should pay off with beaucoup cold cash. Even more bountiful green will be harvested in ancillary outlets.
Once again, the plot is propelled by the extended family led by Manny (voiced by Ray Romano), the lovably neurotic woolly mammoth, who looms large in an Ice Age environment that, in this latest adventure, appears to have recovered nicely from the "Meltdown" of the previous pic.
Like what you hear? Then check out the entire report on Ice Age 3here.
Ice Age: Dawn of the Dinosaurs opens to theaters on July 1st.