By Ryan Parsons | Image property of respective holders, Variety
Sometimes you have to acknowledge a good thing. Paramount is doing just that with J.J. Abrams, who they've just signed to keep around until 2013. Him and his Bad Robot banner.
J.J. Abrams Sticking with Paramount
Considering that Star Trek and Cloverfield are some of Paramount's most hyped films of the past couple years, one can easily understand why the studio is keeping Abrams close.
Abrams and longtime producing partner Bryan Burk set the company at Paramount in July 2006.
Bad Robot kicked off their relationship with Cloverfield, a film that quickly showed the value of viral marketing; something Abrams is the master of.
"Bad Robot was one of the first deals we made to help rebuild the studio," Paramount Pictures chairman-CEO Brad Grey said. "J.J. has since become part of the fabric of Paramount, and we look forward to continuing our fruitful creative collaboration for many years to come."
Abrams is happy where he's at. "Bad Robot has had an incredibly fun and productive collaboration with Paramount. We feel like we're just getting started."