By Ryan Parsons | Image property of Columbia Pictures, TrailerAddict
Sony Pictures is getting in on the whole viral thing. In order to build up the hype around 2012, the studio has got castmember Woody Harrelson releasing viral videos on ThisIstheEnd.
Viral Site and Vids for 2012
First off, I would never have imagined that the domain ThisIstheEnd would be available for purchase. Sony must of had to buy it off somebody. For how much, I can only wonder. The website has only one aim, which is to spread the word of some hippy-looking dude played by Woody Harrelson. The character, Charlie Frost, gives advice and seems to understand mankind's impending doom.