If you're over the age of 30, there is a good chance you might remember the Crazy Eddie electronics chain. If you aren't, no matter, as Danny DeVito is going to direct a biopic on the person who started it all, titled Crazy Eddie.
Danny DeVito to Direct Crazy Eddie
Based on a script by Peter Steinfeld, Crazy Eddie follows the man, Eddie Antar, who launched the successful Crazy Eddie chain in 1971 but wound up serving six years in prison for fraud. Antar was a pioneer in discount consumer electronics, and Crazy Eddie's grew to 43 stores, fueled by TV ads in which a frenzied pitchman promised prices that were "In-sa-a-a-a-a-ane!" Antar took the company public and briefly became a Wall Street sensation.
This is where things began to tumble. Eddie began skimming money and falsifying inventory to inflate stock value. After losing control of the company thanks to a hostile takeover, the new owners quickly discovered that Antar was committing fraud. The electronics king fled to Israel, where he had been cashing money, only to be extradited three years later.
Danny DeVito, who is fond of biopics mind you, is excited about giving Eddie Antar an honest portrayal.
"He started as a guy who loved making deals more than money," DeVito said.
"He lived an outrageously spectacular life and suffered an outrageously spectacular fall," Steinfeld said.