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Baby Mama Takes the Box Office

Published April 28, 2008 in Box Office
By Ryan Parsons | Image property of Universal Pictures, Variety
Baby Mama Poster Baby Mama
With an action-packed May coming our way, it is the lighter, comedic fare that has carried April. To help close out the month with laughs, Baby Mama and Harold and Kumar Escape from Guantanamo took the top two spots; leaving us to wonder what the hell happened to Sarah Marshall.

Baby Mama Laughs Up a #1

Women showed their strength at the box office this weekend by helping push ticket sales for Baby Mama up to an estimated $18.3 million, giving Universal their first top opener of 2008.

Since comedy was the hot ticket, it comes as no surprise that the sequel to Harold and Kumar took the number two spot during its opening bow. Audiences were willing to hand over $14.6 million to watch the duo Escape from Guantanamo.

Sticking to the trend, Apatow's Forgetting Sarah Marshall declined a minor 38% from its opening bow to take the fourth spot with $11 million; bringing its total cume to $35 million.

Getting (partially) away from comedy, the combining of Jet Li and Jackie Chan continues to show strength with The Forbidden Kingdom dropping from the number one spot down to the number three spot by barely beating out Marshall's $11 million with $11.2 million.

With the number one spot, Universal is also celebrating the fact that Baby Mama scored the second biggest April opening for a romantic comedy. "I think Tina Fey and Amy Poehler were the big draw. The marketing campaign said to auds, 'You are going to be entertained,'" said Universal prexy of distribution Nikki Rocco.
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Ryan Parsons
Sources: Image property of Universal Pictures, Variety

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