By Ryan Parsons | Image property of Paramount Pictures
Iron Man
Remember that tentpole trend last year with just about every film not only arriving early, such as a midnight showing, but a few days to a week early? You know how the story goes...
The studio announces that superfans can see the film Thursday @ midnight. Excitement grows so they then push it forward to Wednesday @ midnight. The studio now really wants to impress the moviegoer and pushes it forward a week plus a year. The only way to see it now is to hop into a time machine and warp out of here. Okay, okay, so it doesn't get that extreme, but there were some films coming to theaters last year nearly a week early.
Since
Iron Man is the first up to bat for the summer blockbusters, does Paramount have some crazy early-release scheme in mind?
Iron Man @ Midnight
The short answer is NO. Yes, we will get the usual midnight screenings, but that will be it. You don't need to leave your Wednesday night open anymore; so get out there and meet some ladies. Here was an announcement sent to some unnamed theater:
We have received permission from Paramount to schedule 12:01am IRON MAN shows on Thursday night (5/1)/Friday morning (5/2). Theatres that are required to run the 12:01am show of IRON MAN will have an “X” in the designated slot, as indicated on the attached spreadsheet. Theatres running the 12:01am show on Thursday night/Friday morning should program the midnight show at this time. For locations designated with an “O,” you may schedule the 12:01am show at your discretion.
All available prints must be used for the special 12:01am shows. Please work with your Programmer/Booker to clear space so you are able to begin seating at least one hour in advance. To maximize capacity for IRON MAN please follow these programming instructions:
· IRON MAN should be programmed in your largest auditoriums.
· Interlocks are encouraged as shows sell out.
· Do not wait to make auditoriums available for sale until each screen sells out. We want our guests to have every opportunity to see this film.
Not that I needed to give you proof on the Thursday @ Midnight showings, but there you have it.
Iron Man opens to theaters on May 2nd.
For the poster, trailers, stills and latest headlines, go to the Iron
Man Movie Page.
Add to Heffee!
