Let me start by saying that if The
Dark Knight isn't is good as we all hope it is, the film could quickly become one of the greatest marketing disappointments in Hollywood history. It is no secret that Warner Bros. is dumping time and resources into the film's extensive viral campaign(s), and they have once again outdone themselves by jumping from websites, to print, and now to live-action video.
Viral The Dark Knight Marketing: Rachel Dawes Supports Harvey Dent
It looks like Maggie Gyllenhaal -- who replaced Katie Holmes as Rachel Dawes -- has finally made her mark in TDK's viral marketing. TrailerAddict has released what looks to be a commercial/press hearing held by Dawes where she discusses why she supports Harvey Dent (Aaron Eckhart).