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Pirates Sails Early?

Published March 21, 2005 in Movie News
By Ryan Parsons | Image from Volvo
Pirates of the Caribbean Pirates sails around the world.
I have got to say-- it is amazing how many ways distribution companies figure how to market their films. We have trailers, we have television, we have special TV spots, we have the internet, we have soda, and now we have boat races?

What is Walt Disney Pictures up to?


Pirates of the Caribbean: Dead Man's Chest Race


Walt Disney Pictures has teamed up with Volvo in marketing Pirates of the Caribbean: Dead Man's Chest. To help promote the film, Disney will have a Pirates sail boat join the Volvo Ocean Race. This means that sailors will have to look at a Pirates one-sheet sail for 31,250 nautical miles!


Obviously, this is a huge marketing step for Disney as not only will the Pirates boat get tons of coverage during the nautical race, but it will also be seen on a global scale.

Dick Cook, the chairman of Walt Disney Studios had this to say about the event:


We're excited to be participating in the prestigious Volvo Ocean Race, which is very much like the 'formula one' of yacht racing. This is a fun and unique way to remind viewers all over the world that 'Pirates of the Caribbean: Dead Man's Chest' will be sailing into theatres next summer. Given the film's high seas adventures and nautical themes, this marathon sporting event is a great way to make some waves and generate awareness among the millions of viewers.".

Here is to that!

For further movie info, go to the Pirates of the Caribbean: Dead Man's Chest Movie Page


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Ryan Parsons
Sources: Image from Volvo
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