By Ryan Parsons | Images property of DreamWorks Animation.
One of the greatest aspects about CG animated films when they first hit the market was their ability to draw a broad audience. Children, parents and adults could all go to the theatre and have a good time. Hell, in many cases each age group would want to go. This trend has been changing recently as more and more big-enough-budget CG animations have been targeting themselves at the younger age groups. Have the studios already forgotten who the person is that must drive these same kids to the theatres?
DreamWorks Animation has been at the forefront of keeping animated films interesting to all -- meaning they plug quite a few adult innuendos -- and are looking to do it again with Bee Movie.
Bee Movie Trailer
Bee Movie is the comedic tale of Barry B. Benson, a graduate bee fresh out of college, who is disillusioned with the prospect of having only one career choice -- honey. On a chance opportunity to go outside the hive, Barry's life is saved by a woman, Vanessa, a florist in New York City. As their relationship blossoms, Barry's eyes are opened to the world of humans and he soon discovers that people partake in the mass consumption of honey. Armed with this information, Barry realizes his true calling in life and decides to sue the human race for stealing the bees' honey. As a result, the bee and human communities get involved in ways they never had before, each one of them pointing a finger at the other. Barry gets caught up in the middle and finds himself with some very unusual problems to solve.
You have got to give DreamWorks props on the teaser for Bee Movie. First off, the title would suggest B-movie, a fact that only in-tuned adults would understand. Second, the teaser trailer does not feature a lick of animation. Instead, we get to see Jerry Seinfeld preparing for a supposed shot for the film while thanking Chris Rock for doing him a favor by joining the cast; Chris Rock really isn't even in the film. The teaser makes the film look like one disaster of a live-action project that was made to have adults giggling.
Will the kids get it? Who cares, they are bound to be laughing right beside you. And that is exactly what we want from a big-budget animation.
Even if there isn't any animation to be seen yet.
Check out the teaser trailer for Bee Movie over at Moviefone.
Bee Movie opens to theatres on November 2nd, 2007.