By Ryan Parsons | Image property of respective holders.
The Stolen Child
Amazon knows it has strength and has recently used its abilities to help promote certain films by offering exclusives on its site. Though selling DVDs and promotions such as this was as far as most thought it would go, Amazon is ready to get into the middle of Hollywood by acquiring one of the many books it sells.
Amazon Kidnaps The Stolen Child
According to Variety, Amazon may soon begin acquiring books left and right like it is going out of style. OK, OK, that may be a bit of an exaggeration, but it doesn't mean they haven't got the ball rolling. The site has recently acquired Keith Donohue's The Stolen Child and plans to help create the film by NOT creating the film. Confused?
Amazon is currently looking to secure a filmmaker and then a studio partner to turn the fantasy The Stolen Child into a live-action feature. The best part for Amazon is that this is as far as their job will go. Once a studio has jumped aboard the film the online merchant plans to step back and let the same studio handle financing and production. So where is the fairness in that?
Instead of getting too involved with the film, Amazon plans to use the clout of its site as a marketing tool for the theatrical and DVD launch. Nice to have some free marketing, but is it worth it?
The Stolen Child combines literature and fantasy while covering issues of identity. A 7-year-old is kidnapped by forest-dwelling changelings, who replace him with a look-alike. Book tracks the changeling's attempt to meld into a family and the boy who roams the woods with a pack of feral children.
Donohue's pic deal was made by UTA, which has guided Amazon into such recent showbiz ventures as Amazon Fishbowl With Bill Maher. Donohue already appeared on that show, part of an ongoing Amazon.com campaign to propel sales of the book. That enthusiasm led to the movie deal, said Laura Porco, Amazon director of merchandising.
"We are always trying to innovate, based on listening to customers and the things they're passionate about," she said. "This was a book we passed around to our editorial and merchandising teams. Everybody was excited by Keith's voice and felt this could be a great movie."
Amazon does realize that its online muscle does not guarantee a hit movie.