Though I still think the biggest reason Warner Bros pushed the release date for Superman
Returns forward to June 28th was to give them a few extra days before running into Pirates of the Caribbean: Dead Man's Chest, there were other gains as well. Fortunately for Warner Bros, who have a $250 million sum to pay for Superman Returns, the push in release date will also give the film a whopping seven day weekend thanks to the Fourth of July.
Superman Returns Enters Theatres
Just like the second episode of this season's Entourage, the big question is whether or not Superman Returns will be able to beat out the opening weekend box office for Spider-Man 2. Having also opened on the Fourth of July weekend, Spider-Man 2 was able to rake in $180 million by Monday with $40 million alone from the Wednesday opening.
So far, the film seems to be doing pretty good. Since I got locked out of the early screening a week ago I had hoped to catch either the 10 PM or midnight screening last night. Unfortunately for me -- but great for Warner Bros -- there were crowds at the theatres by the middle of the day and I just wasn't in the mood to battle for a seat.
FYI: I am catching the matinee shortly.
Can Superman Returns beat Spidy?
According to Variety, Warner Bros is hoping that their latest comicbook revival will come closer to War of the Worlds, which scored a take of $112 million on its opening weekend. So far things are looking good. Besides the early crowds, the film has also received a nice run of positive reviews.