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Cars Toys and Goodies

Published May 31, 2006 in Movie News
By Ryan Parsons | Images property of Mattel.
Mattel has recently sent over a very detailed preview of the toys that have been 'inspired' by Disney/Pixar's Cars.

Cars Merchandise and Toys


As master toy licensee for the Disney/PIXAR animated film, CARS, Mattel has created a diverse toy and games line inspired by this whimsical “world of cars.” Due in theaters June 9, 2006, CARS is the story of an aspiring champion racecar, Lightning McQueen™, who is on the fast track to success, fame and everything he’s ever hoped for – until he takes an unexpected detour on dusty Route 66. His have-it-all-now attitude is thrown into a tailspin when a small-town community that time has forgotten, Radiator Springs, shows Lightning McQueen™ what he’s been missing in his high-octane life.

Mattel has captured the essence of this colorful cast of characters with great detail and use of technology to bring the characters “to life” for hours of bumper bustin’ laughs! The line-up includes feature vehicles, die-cast, play and track sets, radio-control, plush, games and activities. Leading the way is the interactive toy Fast Talkin’ Lightning McQueen™, which features animated eyes, vinyl animated mouth and more than 30 phrases recorded by the voice talent from the movie. Kids can program Fast Talkin’ Lightning McQueen™ to do up to 15 outrageous stunts and tricks.


Cars Merchandise Cars- Fast Talkin’ Lightning McQueen™

The heart of the CARS™ line includes the die-cast Character Car Assortment, which features collector quality deco to capture the personalities and detail of more than 20 friends from Radiator Springs. Zip Stick Racers are performance character vehicles that feature a rip-cord for instant acceleration.

Cars Merchandise Cars- Zip Stick Racers

Fans are sure to remember Mater™, the lovable tow truck and all of the silly antics that he performs in the movie. Mattel’s Super Tow Mater™ is a fun R/C tow truck with working towline and one-touch, easy-to-use controls so that even the littlest of fans can join in on the fun. The Later Mater™ Game is a frenetic race against the clock to put Mater™ back together before he falls to pieces – literally!


Here is a list of other Mattel toys you can expect to hit toystore shelves by the time Cars enters theatres.

CARS™ Character Car Assortment: Action figures meet die-cast vehicles in these action-sized, 1:55-scale cars inspired by the characters featured in the upcoming Disney/Pixar movie, CARS. There are 14 remarkable characters represented in the assortment to make playing out scenes from the movie a real “gas.” The assortment includes Lightning McQueen™, Sally™, Mater™ the Tow Truck and Doc Hudson™.

Cars Merchandise Cars- Character Assortment

CARS™ Movie Moments Assortment: These unique character cars deliver great moments from the upcoming Disney/Pixar movie, CARS. Each set in the assortment comes with two or three key character vehicles.

CARS™ Mack Truck Playset: This Mack Truck “bachelor pad” playset inspired by the upcoming Disney/Pixar movie, CARS, expresses the “racy” personality of Lightning McQueen™, leading car in the film. The Mack Truck playset opens to reveal a truck bed pad that is packed with play features where kids can hang with Lightning McQueen™ after a long day of racing.

CARS™ Radiator Springs Town Playset Assortment: The heart of Radiator Springs comes “to life” with the Town Playset Assortment from the world of the upcoming Disney/Pixar movie, CARS. These beautifully decorated models show all the detail of Luigi’s Casa Della Tires™, Lizzie’s Curio Shop™, and Ramone’s Custom House of Body Art™. Each has distinct play features and are loaded with tons of stunt and launching action.

CARS™ Flo’s V8 Café Playset: On a corner in Radiator Springs, in the heart of town, sits Flo’s V8 Café. A favorite hangout for the characters from the world of the upcoming Disney/Pixar film, CARS, Flo’s V8 Café opens to reveal lots of fun features including lights and cool decos. The playset includes a flip-open café, flashing sparkplugs on the roof of the drive-thru, turntable launcher and pedaled gas pumps. It attaches to the CARS Radiator Springs Playset so kids can virtually re-create the world of CARS as seen on screen.

CARS™ 1:24 Scale Vehicle Assortment: These cars deliver key collectible characters from the upcoming Disney/Pixar movie, CARS, in 1:24 scale. Each vehicle is a detailed die-cast replica of the lovable characters from the movie. The assortment includes Lightning McQueen™ and Mater™ character vehicles.

CARS™ Dirt Track Racing Track Set: This super-fast racetrack is modeled after the exciting dirt track scene from the Disney/Pixar movie set. Kids will have fun recreating all of the excitement by playing the parts of Lightning McQueen™ or Doc Hudson™. Kids control the race with individual speed controls.

CARS™ Mountain Challenge Playset: This wild ride lets kids help their favorite CARS character make it through the Mountain Challenge adventure. Get past the spinning wagon wheel, then control the lever to make it past and over the bridge without getting thrown off the “mountain.” Kids will love loading several favorite CARS character cars onto the mountain and watch it shake with crazy action. But look out for the wacky spin-out curve – every time the cars go around it, something different happens. The Mountain Challenge playset comes with one “Willy’s Butte” deco Lightning McQueen™ die-cast car. Requires two “D” batteries, not included.

CARS™ Piston Cup 500 Track Set: The ultimate championship race comes down to Lightning McQueen™, the King and Chick Murphy tearing up the track as they race hood-to-hood to claim the Piston Cup. This coliseum-style raceway track set delivers high speed racing, bringing the final scene of the upcoming Disney/Pixar movie, CARS™ to life. The dual-lane oval track has side by side racing, more than 12 feet of track, motorized power booster and two kid-activated lane changers to avoid the pop-up crash car, and aid them in beating their opponent. Requires three “D” batteries, not included. Additional vehicles sold separately.

Mattel will be releasing the listed toys, specialized character toys, games and a whole bunch more. The MSRP on the Cars merchandise will range anywhere from $3 to $50 USD.

Maybe I will try to get a contest going with some of these items.

Cars comes to theatres on June 9th, 2006.

For movie stills, more posters, promo images, trailers and more movie info, go to the Cars Movie Page.

Stay tuned for updates.


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Ryan Parsons
Sources: Images property of Mattel.
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