The Catholic Church has accelerated their offensive against The Da Vinci Code and are most likely helping the film in terms of marketing.
Da Vinci Code Against the Catholic Church
In the case of upcoming tentpole films, there is really no such thing as bad press unless the details suggest a bad film. In the case of The Da Vinci Code, Sony Pictures has to be silently thanking the Lord by having the Catholic Church so against the film. While protesting the film to draw awareness around the story's inaccuracies and accounts of pure fiction, the Catholic Church has only drawn more interest to the film.
According to Variety, on Friday, papal insider Archbishop Angelo Amato denounced the book as "stridently anti-Christian" as well as "full of calumnies, offenses and historical and theological errors regarding Jesus, the Gospels and the church." He followed this up by requesting a boycott of the film.
Sony has not pushed the controversy behind the film in their marketing campaign and instead have concentrated on the thriller aspect. The Catholic Church is handling the controversy element for them.
Some churches around the globe have been able to find good in the release of The Da Vinci Code. Earlier reports claimed that multiple churches had posted 'Discuss The Da Vinci Code' as a topic for mass and the arrivals were never greater.
The Da Vinci Code comes to theatres on May 19th, 2006.