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Avi Arad Talks Spider-Man 3 Effects

Published March 14, 2006 in Movie News
By Ryan Parsons | Image property of Columbia Pictures
Spider-Man 3 Spider-Man 3 Promotional Image
Any time the studios talk about the adaptation of a large comicbook there is a good chance that the name Avi Arad will be mentioned. Arad, who has been one of the strongest supporters of X-Men 3 (even during the lowest of points), has made it a point to pop up in the media a bit more often to discuss upcoming comicbook adaptations. What films does Avi like to discuss? Spider-Man 3 and X-Men 3 come to mind.

Spider-Man 3 Gets Top Notch CG Effects

Let's face it-- the Spider-Man and X-Men film franchises single handedly re-raised the bar for how to adapt a comicbook to film. Columbia Pictures struck gold by telling the story of Peter Parker and 20th Century Fox found a way to balance tons of mutants into a single film.

Since moviegoers, such as myself, greatly enjoy both film franchises, there is always a couple things we are willing to let go. Spider-Man has definitely taken a couple liberties with the original comicbook story and the CG effects are more than noticeable. Though it still looks that Raimi will bend the story of Spider-Man to fit the film, Avi Arad says we can expect a whole new level of CG effects this time around.

While talking with Mercury News, Avi Arad claims that the special effects in Spider-Man 3 are going to be the cat's pajamas. Considering that Columbia Pictures are going to have to pull off a character consisting of sand, we would expect nothing less.

Arad seemed very happy to get an award from Cinequest. "This particular film festival represents the convergence of technology and storytelling," he said. He boasted that director Sam Raimi would be using innovative tech in "Spider-Man 3" to bring to life one of the villains, Sandman. "It's all new technology. It's like nothing you've ever seen before," he said, comparing it to the breakthrough CGI effects used in "Jurassic Park" and "The Perfect Storm."

Besides talking about Spider-Man 3, Avi Arad also pointed out how popular X-Men got thanks to the animated series. I was introduced to the series early in high school by a good friend of mine, showing what ages actually watched the series. According to Avi, the initial time slot for the show looked like a mistake.

Arad credited the success of the "X-Men" movies to the success of the "X-Men" cartoon show that ran on Fox Kids. And he says that success was due to a seemingly dumb scheduling move. The show was slotted to run at 11 a.m. on Saturdays, which seemed like a disaster because most kids would be out of the house by then. "What they didn't realize," Arad said, "is that college kids don't get up until 11 on Saturday." There was their audience. The third installment, due in theaters this May, is "by far the best of the three," he said. "It has the strongest message."

Check out all the Avi Arad goodness over at Mercury News.

Spider-Man 3 comes to theatres on May 4th, 2007.

For the latest Spider-Man 3 info, go to the Spider-Man 3 Movie Page.

Stay tuned for updates.

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Ryan Parsons
Sources: Image property of Columbia Pictures

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