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Failure Launches Box Office

Published March 13, 2006 in Box Office
By Ryan Parsons | Image property of Paramount Pictures
Failure to Launch Movie Poster Failure to Launch Movie Poster
With the mix of horror films, action films and family films released during the beginning of March, it looks like female moviegoers have been craving a romantic comedy. Fortunately for Paramount Pictures, Failure to Launch couldn't have been released to theatres at a better time.

Friends Launch Takes Box Office

Paramount Pictures Failure to Launch had achieved the top spot during this weekend's box office thanks to the lack of any previous films serving the comedy genre. Failure to Launch, a romantic comedy starring Matthew McConaughey and Sarah Jessica Parker, reports estimated box office numbers of $24.6 million.

Proof that comedy was king over the weekend also comes from Tim Allen's The Shaggy Dog. A remake of the original comedy titled Shaggy, the film was able to rake in $16 million for Buena Vista thanks to families desperately seeking a comedy.

According to THR, the Launch audience skewed female, 25 years of age and older. "Matthew and Sarah really got the word out ... that this was a fun romantic comedy, and it really went hand in hand with the marketing campaign," Rob Moore (president of worldwide marketing, distribution and operations at Paramount) said. "And Tom Dey and Scott Rudin delivered a really enjoyable date movie." The estimated budget was a little more than $50 million.

Besides comedy, the horror genre also found strength during the weekend. The remake of Wes Craven's The Hills Have Eyes, released by Fox Searchlight Pictures, was able to take in a guaranteed rake of $10.7 million.

Other films in the running were Richard Donner's 16 Blocks, which was able to pull in $7.3 million during its second weekend, and The Libertine, a film starring Johnny Depp that was able to earn approximately $2.2 million for The Weinstein Company during its first weekend of limited release.

But what happened to Kurt Wimmer's Ultraviolet? According to recent estimates, the film had a 60% drop from last weekend with only $3.6 million during the weekend.

Stay tuned for updates.

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Ryan Parsons
Sources: Image property of Paramount Pictures

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