EA Games Makes Hostile Move Towards Rival Ubisoft
By Ryan Parsons | Image from Ubisoft
Some pretty big news in the gaming world.. EA Games
has recently made 'hostile' actions toward their competitor company, Ubisoft.
Ubisoft is the creator of games for all consoles plus the PC. Some of these
games include Splinter Cell, Brothers in Arms [out soon],
Silent Hunter, Prince of Persia, and Rainbow Six.
Actually, Ubisoft is responsible for pretty much every Tom Clancy game.
This come is a hard hitter, but Electronic Arts seems to be playing even
Ubisoft has to be on the defense to EA Games surprise move this past holiday
EA Games Purchases Ubisoft Stock
In what people have called an unexpected move by Electronic Arts, the company
who surprisingly purchased almost 20% of Ubisoft shares this last week.
This cost EA a whopping 85 to 100 million. With this amount, people are
now trying to predict what EA is up to. Of all the predictions, they all
point at the main theory that EA does want something from Ubisoft, besides
a simple investment. Ubisoft is known for extremely talented game developers,
which seems to be the number one target for EA Games. Another perk is that
EA Games now owns a major share of their main competitor.
GameSpot Talks to Ubisoft CEO, Yves Guillemot
GameSpot, probably one of the best sources for gaming news, has recently
interviewed the Ubisoft CEO Yves Guillemot about EA Games latest move. During
the interview Guillemot tries to play down the fact that the two companies
are 'arch rivals' by claiming that the gaming market is growing at such
a rate that none of the developer companies [who compete for shelf space]
are really rivals. But he does follow up this statement by claiming that
EA Games purchase is considered a 'hostile' action.
Yves Guillemot was asked further questions about his future plans with Ubisoft,
how EA Games purchase would affect Ubisoft, and his own personal thoughts
on EA. Here is a snippet from the interview:
GameSpot: Are there remaining
shares of the company that are vulnerable to acquisition by Electronic Arts,
and if so, is Ubisoft management considering options if EA were to become
a majority shareholder?
Yves: Ubisoft is a publicly traded company, with 22.8 percent
of its voting rights held by the company’s founders. Of the remaining capital
publicly held, 13 percent of voting rights are in the hands of financial
institutions and 44.5 percent are in the hands of small shareholders. The
management is studying all its options under several different scenarios.
GameSpot: Your company's mission statement is supported
by six core values, one is to "play fair." Do you feel that EA has played
fair in this stock acquisition?
Yves: Considering the industry practice of communicating
informally about such decisions, we were disappointed, to say the very least,
that EA chose not to inform us of their specific plans beforehand.
GameSpot: So how do you read the move by Electronic Arts?
Yves: I have stated on the record that I view this action
on the part of EA as hostile.
Gamespot: Do you see malevolence at its core?
Yves: Until we have further information, we cannot say
what EA’s goals might be.
Pretty interesting stuff. To check out the whole article, head over
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