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Heroes a Hit for NBC

Published October 4, 2006 in Television
By Ryan Parsons | Image property of NBC.
Heroes Heroes

Last week we posted Three Shows You Should Be Watching. One of the shows listed was NBC's Heroes. Though the studio is somehow surprised by how well the show is doing, it all comes down to the audience.

Heroes Soars, Studio 60 Not So Much


According to Variety, Heroes has recently taken the place of Studio 60 as the network's flagship.

With NBC dumping large sums of money into marketing Studio 60 and some early critical acclaim, the show looked like an easy win for Monday night. What they didn't expect to see was Heroes eclipse the show; even though it looks like they did put a large sum of money up for online advertising. With a cast that doesn't have a single high-profile name attached, Heroes continues to bring in the numbers.

Heroes (5.5 rating/13 share in adults 18-49, 12.96 million viewers overall) declined just 7% from its strong series premiere to beat its broadcast rivals in most demos, according to Nielsen.

No other first-year drama this fall has rated higher in 18-49 with its second seg than Heroes. And of all NBC dramas to bow in the past three seasons, only Medium rated higher in week two (6.3/16).



Heroes was supposed to be a more difficult sell for NBC, while Studio 60, with its Aaron Sorkin/Thomas Schlamme auspices, garnered most of the media attention.

Why is Heroes getting most of the attention now? Perhaps it is the die hard audience. By marketing online NBC was able to pick up quite a few fans of the comic book genre who would invest time into such a show. Or maybe it is just the fact that the show contains a great story that keeps us on our toes in a SOAP fashion. Sure, some of the actors need to polish their acting skills just a little bit more, but we can let that slide as the story and the characters take precedent.

The show leaves a very LOST nostalgia. Introduce the audience to the characters -- none of which are played by people we have seen before -- and then start digging into them. Learn who they are, not just their newfound abilities. And, last but not least, keep a twist around every corner.

Though the series is only two episodes deep, each episode has hit viewers with a couple of small twists during its running time and a huge one by the end. Though the story looked as if it was heading south in the second episode, Hiro's vision of the future was only.... I can't tell you. You will have to watch the show to find out.

Stay tuned for updates.

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Ryan Parsons
Sources: Image property of NBC.
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