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Comedy Central and iTunes Team

Published March 9, 2006 in Television
By Ryan Parsons | Image property of Comedy Central
The Daily Show The Daily Show with Jon Stewart
A lot of media organizations have been looking for new ways to earn a buck with their hit television series. DVD sales have always been great for the most watched shows, but there has got to be something easier for the half-an-hour specials that come on every night.

George Lucas had already hinted on his vision for the highly anticipated live-action Star Wars series. Though most are assuming that the show will go to Fox, there is a chance we might find it on iTunes available for purchase and download as well.

As a warm-up, the television network Comedy Central has struck a deal with iTunes to offer both The Daily Show with Jon Stewart and The Colbert Report through the media provider.


Stewart and Colbert Appear on iTunes


According to Variety, Comedy Central and iTunes have sealed a first-of-its-kind deal to make Comedy Central's news satires The Daily Show With Jon Stewart and The Colbert Report available to users through a paid subscription.

iTunes users will now have the option to download an episode for each show for $1.99 or they can purchase a monthly pass currently titled a "Multi-Pass"
. This paid subscription will cost $9.99/mo and grant the user all sixteen episodes from both The Daily Show and The Colbert Report.


Each episode will automatically download to subscribers computers immediately after they air on Comedy Central.

ABC has already struck a similar deal with iTunes by allow subscribers to download missed episodes from their hit television series LOST. Like the deal with Comedy Central, subscribers can also opt to download a collection of past episodes at a discounted rate.

Comedy Central is first-of-its-kind because it allows subscribers to purchase future episodes in advanced.

Though the iTunes deal sounds great, we were hoping that the latest technology in cable, "On Demand," would eventually spread to networks such as ABC and Comedy Central. On Demand allows subscribers to order their favorite films, documentaries or series on HBO anytime they want at no added charge.

If On Demand ever did move to standard television channels, the iTunes deal would be worthless.

Stay tuned for updates.


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Ryan Parsons
Sources: Image property of Comedy Central
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